EDUC 5183 - Pop Studies

 


This week’s assignment asked us to select a topic from popular culture to explore and discuss. I decided to focus on the advertising strategies of two well-known restaurant chains: Hooters and Twin Peaks. These establishments are often promoted for their “world-famous wings” or “diverse menu options,” but it raises the question: is it really the food that draws in customers, or is it the suggestive branding and the visual appeal of the servers that drive their popularity?


 

A group of women wearing plaid shirts and shorts AI-generated content may be incorrect.

Twin Peaks offers a diverse menu with something for everyone.


A group of women wearing matching outfits AI-generated content may be incorrect.

Craving classic, world-famous wings? Get your game on with our famous Hooters Wings!

  

This got me thinking, what if the roles were reversed? There actually was a restaurant in Dallas, Texas called Tallywackers, which branded itself as “like Hooters, but with dudes.” Featuring scantily clad male servers, it offered an attempt at flipping the script, but it only lasted a year. This raises interesting questions about gender expectations in pop culture, consumer comfort levels, and what society really responds to in terms of advertising. Would we line up for “world-famous six-pack sliders” or “Bro-asted Chicken Wings”? It makes you think, why is it normal to see women used to sell things, but it feels weird or out of place when it is guys?

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